If you’ve been watching NBC in prime time the past few nights, you’ve probably noticed how, night in, night out, we’ve been wrecking the Olympics for you. All we can say is, our bad. At NBC we’re just not used to broadcasting things that people want to watch.
But all that’s about to change.
Tonight, for those of you who like watching the Olympics without having every moment drained of its entertainment value, we are launching a new premium service called NBCFree: the Olympics without any contributions from NBC whatsoever.
For only $29.95 you can watch the Olympics with no spoilers, no maudlin “personal narratives,” and no promos for NBC’s new fall shows like that egregious one with the doctor and the monkey we show like every five minutes. And for $39.95, no Ryan Seacrest. A Message from NBC About Its Olympics Coverage : The New Yorker