“People bought (and continue to buy) real paper newspapers and magazines because it feels like you’re getting something worth the price. A real physical object. Yes, the true value was, is, and will be the content, but the evidence so far is that media consumers don’t see it that way. When you pay a dollar for a newspaper it feels like you’re paying for the actual stack of paper, and it feels like a fair price. That just isn’t the case with web pages. And pay walls prevent linking, and linking is how you gain traffic. And, even more importantly, they’re competing against online-only news sites that are still going to offer free access to readers.”
Gruber on predictions that news organizations are soon going to begin charging for access to their content.
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Colophon
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